Learn all about What is Off-page SEO? And how it affects the Site Rankings. Are you a Beginner and curious to learn more about off-page SEO? Then you are at the right place; If you read this blog, You will get a clear idea on how to do complete Off-page SEO.
Recent research suggests that 68 % of users’ activities begin by searching in search engines .This research shows the importance of Search Engine Optimization, and this is the reminder that we need to utilize the complete SEO to rank on top of search engines for the User’s Query.
Off-page SEO plays a significant role in ranking our website. To improve the Organic traffic of any website and improve rankings on Google, Off-page plays a significant role.
Make sure before doing the activities of Off-page SEO. First, we need to do complete On-page optimization. On page activities includes inserting keywords in prominent places like Title, description by doing proper keyword research by using free keyword research tools like Uber suggest, Ahref keyword generator tool.
I have a detailed blog post on Complete Guide to SEO for beginners. If you are a beginner and interested to learn more about SEO
What is Off page SEO?
Off-page SEO is also called Off site SEO. It involves building links from another website relevant to our website with good domain and page authority.
Off-page SEO involves all the tasks and strategies from the outside of the website.
Off-page SEO not only helps to build links and also improves to engage the users from other sources to our websites.
Major Terminologies used in Off-page SEO
1. Search Engine– A search engine is a piece of software that allows users to search for their Query on the internet using keywords via the World Wide Web (WWW). Search Engine works in 4 simple steps to display the results for the User’s Query.
The process includes
- Calculating the relevancy.
- Display the results
2. Search Engine Result Page (SERP)
SERPs are the pages where search engines like Google display result for the users’ Query.
Google calculates more than 200 ranking factors to rank the pages in SERP.
Every page of SERP contains ten results, including paid results and organic results.
The structure of the SERP depends on the search Query by the User in the search engine.
SERP feature consists of two main parts
Paid results include Advertisements like Google Ads, Facebook Ads.
- Paid results
- Organic results
Organic results include featured snippets, videos, Info graphics.
3. Backlinks– Backlinks are the links from one domain to another domain . If another domain links to your site, it is called a backlink to your domain. If you give a link to another domain, it is a backlink to the other domain.
Search engines use backlinks as a significant factor in ranking a website because when one website links to another, they believe that the website provides quality content.
4. Domain Authority (DA) – Domain authority is a ranking score of any domain. MOZ develops Page Authority score.
Domain authority measures how successful the domain is to rank in SERP compared to the competitor’s domain.
Domain Authority score ranges from 1 to 100; higher the domain authority results in better rankings in the search engine.
5. Page Authority(PA)-Page Authority is a ranking score for a specific web page of a domain; MOZ develops a page Authority score.
Page Authority score ranges from 1 to 100, higher the page authority, results in getting better rankings in the search Engine
In building backlinks by Off-page SEO. There are mainly two types-
- Do follow links
- No, follow links
Do follow links allow search engines and users to pass link juice to the link /webpage that is linked.
Adding a hyperlink using relevant keywords is the best practice to use do-follow links.
More the do-follow links from the multiple relevant domains, more the value of the website.
By default, all the links are do-follow links unless modified as no-follow.
Do follow links look like
<a href=”https://domain name.com”>Visit domain name.com!</a>
No follow links don’t allow the search engines and users to crawl the website.
If we use rel =” no follow” in the tag, we tell Google to ignore the links because no-follow links do not pass any link juice to the referring domains.
No follow links do not influence the rankings of the destination URL in the SERP.
No follow links look like
<a href=”https://domain name.com”rel=”nofollow”>Visit domain name.com!</a>
7. Spam Score
MOZ introduced the spam score in 2015.
Spam score defines the Quality of the website. It defines how spammy your website and if the spam score is more, it determines the potential percentage risk of getting penalized by Google.
Spam Score ranges from 1to 100
- 1-30%- Low spam score.
- 31-60%-Medium spam score.
- 61-100%-High spam score.
8. Site Popularity: The number of visitors a website receives daily or monthly, called site popularity or site traffic.
There are many tools and chrome extensions like website traffic checker by Neilpatel and similar web chrome extensions to check website traffic.
If you confirm the website receives enough traffic, you can do Off-page activities.
9. Relevancy of the website
It is vital to get backlinks from relevant websites. For example, If you have a website related to digital marketing, try to get backlinks from digital marketing-related websites with DA and PA.
If you get backlinks from an irrelevant or unrelated website, your website is penalized by Google, and your website rankings go down.
10. Page rank
A Page rank is a measure of the popularity and importance of a web page , and it ranges from 0 -10; the more the page ranks, the rankings in the Search Engines.
Importance of Off-page SEO
For Search Engines like Google, It is difficult to rank any website and page only by content, and that’s why Google considers 200+ significant factors to rank the website. Among these factors, the process of building quality backlinks plays a significant factor.
Your website ranks go down without doing off-page activities because your competitors are properly doing Off-page SEO.
SO, we need to focus on Off-Page activities and try to get backlinks from the relevant websites to improve traffic and thus help get better rankings for your website.
Some of the importance of Off Page SEO includes
- Off-page SEO helps to improve /drive traffic to your website, which helps to improve site authority and thus improves the website’s rankings.
- Off-page activities signal to the Search engines like Google that your website is essential to others on the web. This means more the backlinks means more the website’s trustworthiness by the others on the web.
- Get Exposure to the website – If the website ranking is high, we are at the top of the SERP Page, which helps to improve visitors and clicks for your website.
- The off-page helps to improve page rank. A Page rank is a measure of the popularity and importance of a web page , and it ranges from 0 -10; the more the page ranks, the rankings in the Search Engines.
How to do Off-Page SEO for a Single Page website?
If your website has a single page with minimal content, Then for that kind of website, building backlinks is essential because there are limited options for page optimization.
Essential Factors to consider before doing Off-page SEO
- Site Popularity
- Domain authority
- Relevancy of the website
- Link-type such as no-follow and do-follow.
- Spam Score.
All these factors are explained in detail at the top of this blog.
Major Off-page SEO activities
In SEO, content is king .creating updated content that feels fresh and valuable to the User and search engines. Creating quality content is better to get more backlinks to your website or a blog.
If you want your business to reach more audiences, engage with social media channels like Facebook, Instagram, Twitter, Pinterest, Linked-in.
Social media presence helps to get more traffic from different platforms.
Off-page activities are the tasks carried out outside the website to boost the rankings of a webpage by search engines on the Search Engine result page.
- Directory submissions
- Profile creation.
- Social bookmarking.
- Blog commenting.
- Video submissions
- Classified ad submissions
- Forum submissions
- Article submissions
- Web 2.0
- Image submissions
- Pdf submissions
- Document sharing
- Press release
- Use Google my Business.
These are some of the techniques to make off-page submissions.
Among them, Guest posting is one of the best ways to build high-quality backlinks.
Profile creation and Social booking are the best techniques to get quickly approved and get quality backlinks compared to other off-page SEO techniques.
Off-page SEO plays a significant role. Along with Off-page, Once after doing complete On-page start doing Off-page activities. Without ON page optimization, doing off-page is not helpful, and it isn’t easy to rank higher in the SERP. Websites with a fast loading speed, mobile-friendly websites rank better when compared to less loading speed.
Off-page SEO is a very vast topic! There are many more areas to explore by yourself. After reading this complete, I think you will better understand on Offpage optimization.
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