Day by day, the world is becoming digitized, and digital marketing is the fastest-growing industry in India. In this blog, I explain the future of digital marketing in India.
Before understanding the future of digital marketing, I would like to explain why digital marketing is essential for every business.
Nowadays, a world without the Internet is unbelievable; internet users are continuously growing at higher rates worldwide. Daily in Jan 2022, approximately 4.8 billion active internet users use globally, which means 62% of the world’s total population uses the Internet. Also, internet users worldwide spent two hours, 25 minutes per day, on social media in 2020.
.Nowadays, users also search for the services they need on the Internet, Because of the active internet increases in past years. The field of digital marketing is also growing tremendously by implementing new technologies to reach the right audience for the services the users need. New companies started spending more amount on digital marketing when compared to traditional marketing.
Digital marketing is endless, and this is the right and best time for everyone who wishes to start a career in digital marketing because of the vast popularity of the Internet. Every company, including startups, is looking to hire the best marketing company for an effective online presence. So the demand for digital marketers who have good skills also increases by day in India.
What is digital marketing?
Digital marketing is also called online marketing. We promote the products/services we offer to the users by using the Internet on different platforms like search engines and other social media platforms.
Day by day, marketing trends had evolved. It all depends on what the customer is using. We can see the times when a customer used radio which resulted in the growth of radio marketing. After radio marketing, the trend shifted to television marketing, and companies started advertising on TV to reach the mass audience through TV ads. Even today also, TV advertising is one of the best advertising platforms. After TV advertising, customers started actively using the Internet, which resulted in a new marketing trend called Internet marketing.
To understand the future scope of digital marketing, first, we need to know how digital marketing can sustain over a long period in India and why it stays until we get the next generation of communication.
Why digital marketing is the future trend in India?
In my opinion, There are many reasons to say digital marketing is the bright future in India. When compared to traditional marketing, digital marketing is the best marketing strategy because of the following advantages.
1. Reach globally and have higher exposure- By digital marketing, we can reach anywhere worldwide where the Internet is present.
2. Easily measurable, we can read the real-time data from the Google analytics platform.
3. Precise targeting-Using a digital marketing platform, we can target according to the users’ demographics, locations, and interests.
4. Reduced cost-We can start to advertise using digital marketing with less investment. Any startup can start digital marketing with less investment, and we can expect instant results.
5. Digital marketing is the best platform to create brand awareness on social media platforms like Facebook and Instagram.
6. Compared to traditional marketing, we can expect higher conversions and a high return on investment(ROI)from digital marketing.
7. Higher engagement-Digital marketing helps to engage users in real-time, and we can instantly reach more audiences on different social media platforms.
8. Fat results and quicker publicity-We can publish instantly using digital platforms.
9. Easy analytics-With Google analytics, we can analyze what is working and measure accurate time reports, traffic, demographics, and more.
Trends in Digital marketing
Every digital marketing agency uses trending digital marketing technologies to get success and create brand awareness for the products or services they offer.
Some of the best trending technologies are listed below
1. Social media engagement.
3. Content marketing
4. Proper keyword research
5. Video marketing
6. Google listing
1. Social media engagement
Social media platforms like Facebook, Instagram, Twitter, and Linkedin are the new trending social media platforms to engage with users. Agencies start advertising their services to engage new customers to improve brand awareness.
Chatbot marketing is the new trend in digital marketing, and it is a way to promote products or services using chatbots. Chatbots help create a brand to engage the customers, and it helps the users stay longer time for the users.
3. Content marketing
Content marketing is the new and best way to reach an audience. Each year the trend in content marketing changes, and it helps to engage the customers by solving the user’s query.
4 . Proper keyword research
Proper keyword research plays a significant role in digital marketing, and Keyword plays an essential role in solving the user’s query. Proper keyword research helps to get better results, and it helps to increase sales, and we can expect a high return on investment(ROI).
5. Video marketing
Video marketing is all about promoting and marketing the products by creating an attractive video. When compared to reading blogs, users like to watch videos. Video marketing helps increase user engagement by using different social media platforms, and Youtube is the best platform for video marketing.
6. Google listing and local SEO.
Google has a 92% share of the global search engine. There are more than 3.5 billion searches per day, and Google gives exact results to the users for the search query. Therefore most of the users in India use Google as a search engine.The search engine optimization is the best way to optimize the website in search engines by using ON page SEO and OFF page SEO techniques.
After reading this blog, I hope you will get a complete idea about the future and trends of digital marketing in India. Various trends are evolving day by day, and agencies implement new techniques to improve every business’s online presence. So, how prepared are you for the future of Digital Marketing in India? – Share your comments in the comment section.