What Is SEO? And How to Do SEO- Complete Guide To SEO for Beginners in 2022

Hey, are you a beginner at SEO and looking for a successful career in digital marketing? Now you are in the right place that helps you to understand the complete guide to SEO and the contents involved in SEO.

complete guide to SEO

Do you think that SEO is challenging to learn? No, SEO is easy and exciting if you understand the topics and learn SEO skills properly.

Here, in this blog, you will learn complete guide to SEO , and I will explain to you in an accessible format that helps to learn SEO in an exciting SEO.

What is SEO and its importance?

what is on page SEO
why SEO is important

SEO-Search Engine Optimization: In digital marketing, Search engine optimization is the art of science to optimize the website to solve the user’s Query by convincing the search engine like Google to recommend your content to their users.

Different strategies help to be on top of the search engine result page for the keywords users search for their Query. These strategies include Keyword research, user-friendly content, website optimization, writing high-quality content, etc.

Why is SEO important?

Day by day, the number of internet users increases, Daily in Jan 2022, approximately 4.9 billion active internet users globally, which means 62% of the world’s total population are actively using the Internet. So SEO is useful and necessary digital marketing tool that helps every business be a presence online.

When users search for any products or services online, users are likely to click the top results on the Search Engine Result page; properly doing SEO helps rank higher in search results. Thus, it helps improve the online visibility of your business.

Let us take one example of why SEO is necessary.

Suppose if you have a car showroom and if you want to know for people about your services. First, we need to understand how users will search online for your service.

When users type the keyword car showroom near me or any keyword related to your service, a list of search results will appear for the search query. Among the developments, most likely, users click on the top mark on the first page, and thus SEO helps convert our visitors to potential customers.

SEO helps your website be more visible, and thus indirectly, it helps to improve the traffic to your website, and therefore it helps to convert our users to potential customers.

By knowing the importance of the startup business owners, all the startups are trying to be a presence online by doing SEO and in different social media platforms through digital marketing.

How does a Search Engine work?

The search engine is software that helps users find the relevant answers/information for what they are looking for by using the keywords or phrases in the search query.

how SEO works

There are four key steps for how most search engines work.

1 .crawling

2. Indexing

3. Calculating the relevancy

4. Display the result.

Crawling is collecting the relevant information/data for the search query by users.

The algorithm of the search engines does all the processes.

Whenever users search the Query on the Internet, crawlers visit pages related to users’ search keywords to find the best and most relevant content.

It is essential to keep in mind that search engines store mainly keywords and titles used in the content’s title.

After finding the related webpages, the discovered webpages are added into a data structure called index. The indexing process includes learning the best websites with the usage of keywords with relevant content for the user’s Query. If the discovered website has the best performance with the best rank score, that website is displayed on the SERP page.

But the position of the displayed results in SERP depends on the quality and optimized content.

In simpler terms, Indexing is a process of categorizing the collected crawled data according to the web page’s content.

Google or other search engines understand the content inside the page and store the information, which helps the search engine display the relevant results faster within a fraction of seconds for the users.

After indexing the most relevant websites with good performance, websites are displayed on the SERP page.

Types of SEO

1. Onpage SEO

2. Offpage SEO

3. Technical SEO

On-page SEO

On-page SEO is commonly called Onsite Search Engine Optimization, mainly focusing on achieving top rankings on the SERP page. On-page activities are performed within the page, which is all under control. Proper doing of On-page Optimization helps deliver quality content to the users and bots, allowing better ranking to our website. If we do any terrible practices, then algorithms make the scale down.

There is a lot of information available on the Internet on how to optimize the content of your websites, and it is essential to understand what users are expecting from you to stay more on your website.

There are many things we need to g=focus on while doing Onpage Optimization

They are listed below

1. Meta title

2. Meta description

3. Permalinks

4. External and Internal links

5. Bolds and Italics.

6. Alt Tag

Let us discuss some of the essential points that help to do perfect On-page SEO.

1 Include the primary keyword in the main title.

2. Make sure the title will be in the H1 tag.

2. Make sure to include the primary keyword within the first 150 characters of the meta description

3. Include primary keyword in the URL of the webpage or blog,

4. Adding the Primary keyword to the image, i.e., adding alternative text to the image, is the best practice in On-page Optimization.

5Make sure your headings will be a continuous flow, like inserting H2 after H1 title.

6. If possible, add the secondary keyword in the H2tag.

7. Do proper keyword research and find the keywords based on the topic that you choose to write.

8. Make sure you write the content in an easy language so that everyone understands the content quickly.

To know more about On page SEO ,Click here

Off-page SEO

Offpage Optimisation refers to the activities that do away from the website to improve the ranking of a webpage with search engines.

The main off-page activities are listed below

  1. Link building.
  2. Social networking.
  3. Commenting
  4. Brand mentions
  5. Question and answers
Technical SEO

Technical SEO plays a significant role in the complete SEO process. Technical SEO is the server-side Optimization that helps search engines index your webpage faster and helps to crawl your webpage easily.

The significant factors of technical SEO ARE

  1. Loading Time.
  2. Creating Site maps.
  3. SSL certifications
  4. Robot.txt file

After reading this blog, I hope you will get a complete idea of how a search engine works and the factors that help to do perfect Optimization of the website to perform better to improve rankings and traffic.

What is search engine?

The search engine is software that helps users find the relevant answers/information for what they are looking for by using the keywords or phrases in the search query.

What is SEO?

Search engine optimization is the art of science to optimize the website to solve the user’s Query by convincing the search engine like Google to recommend your content to their users.

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