Are you looking to learn On-Page SEO? I guide you practically on how to do On-page SEO, and we walk you through the most important on-page factors for ranking websites in Google. Before that, I will explain why you need to do on-page optimization in the present digital world.
Day by day, the number of internet users increases, and users search the Internet for their problems or purchase the products before buying products in physical shops. Daily in Jan 2022, approximately 4.9 billion active internet users globally, which means 62% of the world’s total population are actively using the Internet.
So every company, including startups, actively tries to be a presence online by creating websites and optimizing the content through On page SEO.
If you go through this blog, I will guide you to complete optimization of the website/blog by On page SEO so that Google recommends your content in SERP for users’ queries.
In digital marketing, Search engine optimization is a platform through which we optimize the website to solve the user’s Query by convincing the search engine like Google to recommend your content to their users as the best solution to their Query. Therefore optimization of a Website or blog by using SEO is essential. In this blog, I guide how to optimize the content in SEO. Google Algorithm ranks your websites by considering these three factors.
1. On page SEO
2. Off page SEO
3. Technical SEO
Among them, On page SEO is vital because it tells Google about our website and the content in the website that provides value to the users or not.
We will guide you on the complete on-page and, most significantly, how to do keyword research
and the factors techniques used to optimize by using On page SEO.
What is On page SEO?Why is On page SEO is Important
On-page page is also called Onsite SEO ; It is a process of optimizing the website or web pages for a particular keyword to improve search visibility and traffic.
Off page Seo is a technique of getting backlinks from high DA and PA websites from relevant websites.
Technical SEO includes robots. txt, site map, dead or broken links, canonical tags, and site map.
Importance of On page SEO
When Google bots come to your website, It focuses on the keywords you are using in the title and description and whether your content is relevant to the user’s Query. If the keywords in your page or blog contain the same keyword as the search query by users, then google thinks this information is more related to users’ Query and then displays the results on the Search Engine result page(SERP).
Publish a website with some content isn’t enough –we must optimise it for search engines like Google, Yahoo, Bing, and other search engines to get new traffic and rank in SERP of Search Engines.
Keyword research is fundamental because different types of content require different keywords and are powerful to succeed in On page SEO.
What are Keyword Research and types of keyword research?
Keyword research is a process of search terms and phrases that determine how the users are searching and how to include those keywords while writing content correctly.
2. Google Suggest.
3. Keyword research tools like Ubersuggest, Google keyword planner, AHREF, SEMRUSH.
Types of Keywords.
1. Short tail keywords.
2.Mid tail keywords.
3. Long tail keywords.
If you are a Beginner, Select the long-tail keywords from the keyword research tool with keywords having High search volume and low competition so that we can rank easily to increase the traffic to our website.
To optimize the content in On page SEO, we need to focus on some essential places; these are the main factors that search Engine bots focus on when they come to your website.
The important places include
1. Meta Title and Meta Description-Meta Title and Meta description are the items that appear in the SERP Page when someone searches for Query. Make sure your title and description are very attractive, and it should consist of your main Keyword Phrase.
To write Title And Description, we need some plugins. The best plugins are Rankmath, All in one SEO, Yoast SEO.
The character Limit for Meta Title is 60 Characters, and the character limit for Meta Description Is 155 -160 Characters.
2. Heading Tags-Heading Tags separate headings and Subheadings on a webpage.
There are six levels of Header tags,
The main Heading tag is H1, the essential Title, and it carries the most SEO weight.
Then from H2-H6 tags are some Headings; the H2 tag is the first subheading after your main Title, which helps break up content by using similar keywords related to the H1 tag.
H3 to H6 tags help to break the content into subcategories further.
3. Url Structure/Permalink Structure-The permalink is the address of the webpage.
It is used for any posts or any piece of content on your website. Make sure your URL structure should be easy to understand for both users and bots. A simple permalink makes a URL easy to understand and share.
4. Image Alts- Image Alts are also called Alt text for an image. The meaning of alt text is the alternative text for the image, which helps google bots understand the image category. Adding alt tags to images is one of the best practices used by SEO experts to optimize images.
Image Alts are very important nowadays because Google now delivers almost image-based results instead of text-based results.
5. Internal links- Internal links are hyperlinks that link back to the same domain of the webpage.
Internal links send users to other pages of the same domain, helps them to keep them a long time, and thus tells google your site is valuable and helpful.
These internal helps ultimately helps google to crawl more information about your web pages indirectly. Internal linking is one of the best techniques to decrease Bounce rate, the primary ranking factor that google consider.
6. External Links- External links are hyperlinks that help redirect the users from one domain to another relevant domain when the user clicks on the hyperlink.
External links are also called outbound links; It is called so because it points outside from one domain to another domain.
These links users and bots to find related pages within our sites.
7. Bolds and Italics- Bolds and Italics text describes particular/important text in a paragraph.
The things that rank the top if we write quality and engaging content for the users.
So focus more on creating the content that users and search engines will love you too.
If you Optimize the blog by focusing on the above essential places, you will get better results and helps to rank your website/content in Google.
I think this blog is really helpful to learn and implement complete On page SEO.If you want to learn more about SEO, visit https://mohansiddu.com/.